SEO for Startups: 4 Keys to Success
Anyone that has online business or an online presence needs to understand how and what search engine optimisation (SEO) does and how it benefits the owner. Web site search engine optimization is not as difficult as you think.
In order to use search engine optimization, also known as SEO, you need to understand what it is and how the search engines use it to pull up websites. Many consumers use the search engines as a tool to find items or some sort of information on the Internet.
A search engine is something most people have used at one time, you might recognize some familiar search engines like Yahoo, Bing and of course, Google.
Search engines do their job by using certain words called key words or words that are relevant to the terms typed into the search engine search bar. It's how consumers find what they're looking for. Usually, the key words will have something to do, or be relevant to what consumers type, or how close the website or business is to what is typed in.
A search engine will take the terms typed into the search bar, and then very quickly search for those websites that according to a mathematical formula match the best. They will then list these sites on the first page or so of the search results. This is called page ranking and in order for a business to be on the first page or so of the results, they're going to use search engine optimisation(SEO).
An SEO expert or the business owner themselves use a wide assortment of tools to seo the website. It can include item descriptions with particular key words, site maps, articles, blogs, or even a help section about the website. There are many other types of tools as well such as submitting informational or entertaining articles to other sites, back linking, linking, using email other types of seo tools. It's all about making the website or business easy for the search engine and consumers to find and to wind up with a good page ranking.
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